Fundamental framework of engaging in marketing communication Essay

Fundamental framework of engaging in marketing communication - Essay Example The paper tells that marketing communications entails all the messages as well as related media utilised in communicating with a market. It consists of promotion aspect in the marketing mix of four Ps: place, price, product, and promotion. Marketing communication is the art and science of communicating information, which an organisation wishes to divulge towards the public. Such information could be associated to a product’s marketing, talk concerning the launch of a new commodity, or even the community initiatives that the company assumes. Marketing communications aid in defining the relationship of a firm with its customers. Marketing communication, as an organisational unit, emphasises the strategic significance of such communication as well as its lasting impact upon consumers. The models of communication can assume a predictive guide though recognition of the unpredictability and autonomy of the consumers is the most important outcome. It is essential for effectiveness in the use of the various resources allocated to the tools of marketing communication. For achievement of this, a comprehensive understanding of the process of strategic planning of marketing communications is necessary. The most relevant issues entail the marketing communication tools’ role in influencing the choices of brands and how such brands could be effectively used in delivery of promotional messages. It is also relevant to understand how firms can identity the most effective media strategy to enhance maximisation of the population of the reached target audience and also boost the potential of processing and acting upon such communication messages.... JD retail shop has been supplying the United Kingdom with the greatest as well as the latest branded street style sourced from the leading brands around for more than thirty years. It has thousands of official stocks and JD exclusives from the top brands such as Adidas originals, Fila, Nike, Converse, McKenzie, Fred Perry, Lacoste, Carbrini, Reebok, Duffer of St. George, Goi Goi JD, and Timberland at all times. JD is famously known as â€Å"King of Trainers† and thus strives to supply the best brands in terms of footwear. It has the latest and best trainers for all people ranging from men to women and to kids (JD 2012). Critical Evaluation of Marketing Communications’ Role Effective plans of communication add value to firms as well as regularly make the variation between programs’ success or/and failure (Laric & Lynagh 2010). It is imperative to note that communication is the process of exchanging information between people via a general system of signs, behaviou r, and symbol. An effective communication plan aids in overcoming the obstacles in the market by creating a common language as well as framing the message (Kotler & Armstrong 2009). Such plans help in the organisation of key message hierarchy as well as pinpointing different specifics concerning the audience or target market in terms of delivery and timing (Fill 1999). Marketing consists of the strategising and implementing process of the different ideology, promotion, pricing, as well as distribution of a commodity or service as well as ideas to ensure that the needs, objectives, and wants of the customers and the enterprise from which the specific idea, product, or service comes from are well

Global Business Plan Essay Example | Topics and Well Written Essays - 1250 words

Global Business Plan - Essay Example Checking inflation, lowering the deficit, and bettering the efficiency of public sector continue to be vital challenges confronting the government. (The Economy of Costa Rica) Costa Rica continues to be one of the safest and most attractive countries for foreign investment in Latin America. The Costa Rican government, its ministries and F.I.s keep up a distinctly pro-US and continental position with regard to financial security and tax laws. The avowed objective is to attract mainly the companies that are on the technological forefront to leverage Central America's most educated, computer literate and highly disciplined workforce together with the modern production infrastructure the nation is presently building. Currently, the economy is being changing over from its long-term dependence on coffee, bananas and cattle rearing to electronics like microprocessor production and high-tech telecommunication services. The pro-investment friendly climate and government policy of transforming the country into the Silicon Valley of Latin America has lured major companies like Acer, Microsoft, GE, Intel Corporation to make considerable investments in the country bot h financially as well as physically, with major production and distribution facilities. (Doing Business in Costa Rica) During 1998, in the course of its entire history, Costa Rica is set to earn a major part from high technology exports than from coffee or bananas or from the flourishing tourism industry. The World Bank has highly rated the country in terms of political and financial health. In the annual conference, the World Bank commended the nation as possessing one of the most stable and robust democracies among the Latin American countries. World Bank also praised the country because of the healthy growth rate and some of the best social indicators in the continent. The country is one of the strongest advocates of continental trade zone, and already possesses its own agreement with Mexico and other nations of the region. The number of tree trade zones of the country and tax holiday opportunities is lucrative. They extend benefits like exemption from import duties on capital goods, components, raw material; unlimited profit repatriation, exemption of tax on profits for 8 years and a 50% exempti on for the subsequent four years. (Doing Business in Costa Rica) Even though the country is not an offshore financial centre in the conventional sense, it favourable tax structure implies that it could have been categorized as a tax haven some decades ago. But it was not until recently that the government came to know of its tax haven potential and started to enact laws and market this sector of economic activity. The country possess a lot of characteristic feature which renders it a distinct advantage compared to other offshore jurisdictions inclusive a perceived on shore jurisdictional status, rock bottom taxes and a fiscal policy that does not differentiate between residents and non-residents for taxation purposes. Off-shore activity is at present booming in Costa Rica and a number of popular companies have established operations, however the industry is yet just in its early stages. A major offshore banking industry is not present primarily due to the fact that the industry came out of the shackles of state control in the year 1996. (Offshore Business Activities in Costa Rica) The financial institutions in the